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About us

Venda has been involved in electronic commerce since its birth more than 20 years ago when we started out delivering online information services over proprietary networks. By the time web-based commerce arrived 10 years later, the Venda platform was already in conception.

After the boom and bust of bubble at the turn of the century, we set-out to revolutionize the market by providing on-demand eCommerce systems that efficiently provide thousands of online businesses – small and large – with best-in-class functionality service and support. We are now global eCommerce solution leaders for Software as a Service (SaaS), or, as our clients call it, Strategic advantage as a Service. Venda was designed and built from the ground up on a true multi-tenanted outsourced platform delivered globally via SaaS.

Our mission is to maximize your revenues and overall ROI. That means personal attention to every detail to help you navigate the complex global eCommerce landscape and succeed. And here is the team that will help you to deliver it.

Our Management Team

  • Dan Wagner
    Founder and Chairman
    Dan Wagner began his career as a junior Account Executive at the advertising agency WCRS. While doing market research, that involved laborious searching of back copies of newspapers, journals, and research reports Dan first generated the concept of an electronic, PC-based information service. In 1985 at the age of 20, he left WCRS to pursue his ambition of creating such a service and established M.A.I.D.

    Dan was the driving force behind M.A.I.D.'s growth and development, including listings on the London Stock Exchange and NASDAQ. Throughout his career he has engineered numerous acquisitions and has been responsible for forging a wide array of strategic alliances. He led M.A.I.D.'s move into the Internet technology and eCommerce markets, being one of the first to understand their huge potential, and conceived the technology which is now Venda, in 1998. He has won a variety of business awards that recognize his achievements including The World Economic Forum's Global Leader of Tomorrow in 1997 and Ernst and Young's Entrepreneur of the Year in 1999.


  • Eric Abensur
    Group Chief Executive
    Eric recently joined Venda at the end of last year from Orange UK PLC. He was Vice-President of Orange Home and Chief Executive Orange Home UK PLC following the merger of the internet and mobile operations of France Telecom in the UK. Previously, he was Chief Executive of Wanadoo (formerly FREESERVE), leading UK Internet Service Provider. In 2004, 2005 and 2006, Wanadoo won the ISPA UK Best Consumer ISP award three years in a row. Under his leadership, the company successfully reconciled innovation and continuous customer experience improvement. Eric started his career in 1989 with Ernst & Young in Paris and Los Angeles, specialised for the Technology Media Entertainment sector. From 1998 to 2001, he was Finance Director of France Telecom PAY-TV division.

    Eric brings to Venda significant experience of the online sector as well as the values and processes required to move a medium enterprise to a global enterprise. He was voted in the Top Ten Most Influential People in the New Media by The Guardian in 2004.


  • Jeffrey Max
    Chief Executive Officer, North America
    As the Chief Executive Officer of Venda, Inc., Jeffrey Max heads up Venda in North America, from headquarters in New York City. Jeff joined Venda in 2003 bringing the company more than 20 years of leadership and experience creating, growing and transitioning software and services companies. With a longtime background in the equity and commodities markets, Jeff understands and has met the challenges of managing mission critical highly transactional technology businesses.

    Prior to joining Venda, he was principal for PLR Advisors which provided executive-level consulting to companies offering specialized software and enterprise-class solutions. Prior to PLR, Jeff led the B2B Exchange business unit for OptiMark, Inc. a provider of advanced matching engine and exchange technology. He also founded and managed a software provider of risk management solutions to the financial services sector. Early in his career, Jeff was a full exchange member trading on the Chicago Mercantile Exchange. He received his Bachelor of Science in Economics from the University of California.